Gap Analysis: Global Communications
Global Communications is a telecommunications company with a highly competitive field that is searching for increased profits and a greater piece of the market. In order to attain these things Global Communications has to overcome a few things that have been hurdles for the company because of recent events. The company needs to evaluate their current communications plan and put a new global communications plan into place while figuring out how to implement the plan into their corporate structure. Relationships within their organization and with their union will need to be a top priority as they have been harmed by decisions that have been made without everyone being informed of the future plan. "Effective communication is vital to all organizations because it coordinates employees, fulfills employee needs, supports knowledge management, and improves decision making" (McShane, 2005).
Situation Analysis
Issue and Opportunity Identification
Global Communications has the potential to be a world leader in the communications industry but before they can attain greatness they must overcome some shortcomings that they have experienced recently. The simulation displayed many communication breakdowns between Global Communications' executive management, shareholders and their union. There were also breakdowns in the way that executive management handled the fallout of the decisions that they had made in regards to moving jobs overseas and laying off some of the current workforce. The shareholders had a passive approach to the company's day-to-day activities and thus were caught off guard when the new plan was put into place and the union and other people started asking the hard questions and ...