Running head: GAP Analysis: Global Communications
Gap Analysis: Global Communications
Deon Stencill
Kia Bautista
Steven Tam
University of Phoenix
Gap Analysis: Global Communications
Communication has been one of the most important aspects in decision making in any businesses. Decision making is one of the most important responsibilities for a manager. Without communication, a good decision cannot be made. In management, it is very imperative that there is good communication. In a matter of speaking, "management is communication" (Kreitner-Kinicki, 2003, pg 520). Communication is "defined as the exchange of information between a sender and a receiver, and the inference (perception) of meaning between the individuals involved" Kreitner-Kinicki, 2003, pg 520). In the company called Global Communications, or GC, there is a communication problem between the company, along with the senior management team, and the Technologies Worker Union. Global Communications also have a financial problem in competing with other telecommunications companies in the industry.
In a brief overview, Global Communications confidence in the telecommunication industry is falling. With the decline in returns, the stockholders are loosing confidence in the company as well. The stockholders speculate that the company may not have the ability to rebound from the downturn. Currently, the company stock is trading at $11 per share, while the stock was trading at $28 per share 3 years ago. The problem seems to be too much competition, where local, long-distance, and international communication markets are competing against each other. There are new calling features that are being offered by local and long-distance companies, however the cable companies is blowing away ...