Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
University of Phoenix
Gap Analysis: Global Communications
Global Communications is in the telecommunication industry and has been losing stock value over that last three years. Some of the problem lies in current competitors. Right now, there are many competitors to Global Communications and Global Communications is ready to trim costs and increase revenue to strengthen their foothold in this very competitive market.
The senior team of Global Communications has formulated a plan to get the company back on track. One goal they are focusing on is turning Global Communications in to a truly global resource. To compete, they are introducing more services to consumers to build up their volume to be competitive.
However, becoming profitable again and becoming a truly global company has some employee issues. Specifically, in Global Communications case, opening new call centers offshore, in India and Ireland, is the issue they must overcome with their current employees and workers union. There will be fear and job security issues for the current employees and their union.
Situation Analysis
Issue and Opportunity Identification
Global Communications has become unproductive and their revenue has dipped. Their stock has plummeted to 50% of what its value was three years ago. The board has decided to make some changes to turn the company around within a three-year period. This calls for drastic changes. The senior team at Global communications has taken on the challenge. They have identified measures that will increase the company's profitability ...