Gap Analysis: Global Communications
MBA 500
University of Phoenix
Gap Analysis: Global Communications
Global Communications has lost subscribers or customers over the past three years causing a loss in the companies stocks. The company's management team has developed a plan to increase the company's stocks. The plan has two approaches. The first is to increase subscribers by offering more features to the small business owner. The second would cut operating costs.
The first option of increasing subscribers would be implemented and monitored over the next six months to determine its success. The company should maintain its current operation and staff to reduce any other variables that might affect the measurement of the plan. The employees and Union will also be kept informed as to the success company as it endeavors to recover.
After Global Communications evaluates the first part of the plan, the company will look into cost-cutting measures to make the company more profitable. The possibility of using offshore services will be investigated. Again the company will obtain feedback from the employees and Union officials to aid in determining cost-cutting measures.
Situation Analysis
Issue and Opportunity Identification
Global Communications was facing continued losses in the company. The stock price had fallen by 50% over the past three years. In order for the company to remain solvent, solutions were needed to increase the company's profitability. The management team came up with a two-pronged approach to increase their profitability. (Unknown, 2004) First was to enhance their market position by offering new features. These features included, as was m ...