Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
University of Phoenix
Gap Analysis: Global Communications
Falling stock prices for three consecutive years has forced Global Communications to revamp itself. (UOP, 2004) This gap analysis will illustrate the internal and external struggles that are straining GC. Table 1 highlights the issues surrounding the conflicts at GC and also offers up opportunities for the company. Table 2 showcases the stakeholders in this struggle and their interests. Table 3 outlines end goals for GC to insure its survival.
Situation Analysis
Issue and Opportunity Identification
Global Communication is a company on the verge of transformation. Increased competition in the market has driven GC to reshape its' business plans. GC has already entered into partnerships with satellite and wireless service providers to attract more customers and offer more features to existing customers. Another phase of change will be the outsourcing of technical call centers to India and Ireland. This move will lower the costs of calls by forty percent. This move is in line with GC's goal to become a global company within the next three years stimulating growth and profitability. Unfortunately, the outsourcing of jobs is not an easy sell to employees who will become unemployed or motivating to those who stay and receive a ten percent pay cut. The union that represents the workers is furious with GC for proposing such a plan especially after the last round of negotiations, where the union gave up twenty percent of education and healthcare benefits in order help out GC. (UOP, 2004)
Stakeholder Perspectives/Ethical Dilemmas
There are several stakeholders involved with the fate ...