Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
Cheryl Dixon
University of Phoenix
Gap Analysis: Global Communications
Three years ago Global Communications’ stock was traded at $28 per share and now is traded for $11. Competition in communications is of great concern and only the companies who have the newest services at the lowest prices will survive. GC has a senior team who has come up with a plan in which the company will layoff many employees, move their call center to India and Ireland and hire 1000 new sales staff. This was a decision made without consulting with the Union representing the employees. The news has leaked out to the press and people have found out that the company which is known to have the best interest of the employees in mind are now doing what will be viewed as a direct violation of what the company stands for. They employ loyal and committed people who are facing the prospect of taking a 15% pay cut if they are lucky enough to retain their jobs. They have already accepted cuts in education and healthcare in order to help cut costs and now with this news management knows they will be facing an angry crowd once told.
Situation Analysis
Issue and Opportunity Identification
With increasing competition from local phone companies and cable broadband Global Communications has experienced loss of stock value and they must do something about this. Issues facing Global Communications are that the company is facing executing drastic measures of layoffs and closing stateside call centers if the recommendations of their senior management team are implemented. If the company wants to stay competitive in the phone service industry they will need to employ some new str ...