Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
Gap Analysis: Global Communications
Global Communications is a telecommunications company struggling to be successful in a competitive marketplace. In this paper, discussed are challenges that Global Communication faces, issues and opportunities, stakeholders perspectives and ethical dilemmas, and a gap analysis of the company. It is important to remain competitive, keep up with new services and technologies, and restructure the company. The Gap Analysis evaluates the ethical dilemmas that have become known in response to the restructuring plan.
Situation Analysis
Issue and Opportunity Identification
Global Communications stockholders are concerned that returns are down and worried that industry will have a difficult time rebounding. Stocks have dropped by more than 50% in the past three years and are valued at only $11 per share now. The increased competition that Global Communications faced has increased vastly over the years and is finding it difficult to keep up with the ever-changing marketplace. Global Communications needs to reorganize the company in order to continue to survive in the telecommunications industry. To do this Global Communications needs to develop new services, find ways of cutting operating costs, and increase profitability.
The senior leadership team developed a two-step assertive approach to revitalize the company. The first was to introduce new services such as video services and satellite versions of broadband. The company also wanted to form a partnership with a wireless provider to provide 24-hour internet access using wireless telephones and PC cards. The second step was for senior leadership teams to indentify cost-cut ...