Gap Analysis (Global Communications)

Gap Analysis: Global Communications
Telecommunications in this day and age is an idea and reality that seems like many people cannot live without.  Just driving to the local grocery or convenience store and one will not have enough fingers to count the people that are driving and using a mobile phone, let alone those that are walking, on bicycles, or working at the store.  But even with its importance on Wall Street, confidence in the telecommunications industry is waning. Stockholders are bemoaning diminishing returns and speculating about the industry's ability to rebound. Understandably, telecommunications companies are under tremendous economic pressure and Global Communications is no exception. Three years ago, its stock traded at $28 per share; today, the stock is valued at $11, more than 50 percent depreciation.  This paper, will explore the issues, stakeholder perspectives, and analyze what it will take for Global Communications  to find a solution for  the dilemma caused by upper management and turn the company into a serious contender on the global stage.
Situation Analysis
Issue and Opportunity Identification
There are several issues that Global Communications will have to deal with.  The first and most obvious is competition.  Generally, competition is bad for a business, but good for the consumer.  It is bad for a business because too much of it can drive them out of business.  On the other hand, it is good for the consumer because competition usually keeps the competing businesses in check.  All will fight for the consumer by lowering prices and upping the quality of the goods and services sold.  This is also a chance for Global the revamp operations to increase productivity.
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