Running head: GAP ANALYSIS: INTERSECT INVESTMENTS
Gap Analysis: Intersect Investments
Melinda Valinski
University Of Phoenix
Gap Analysis: Intersect Investments
The Financial Industry is one that is often unpredictable. Intersect Investments has managed to survive through the instability of the industry. After experiencing a decline in sales and customer satisfaction, CEO Frank Jeffers realized the need to make a drastic change. Jeffers chose to transform the company in an effort to recover from the recent losses. The new vision is one that will expand products and services while increasing customer loyalty. The new culture will be based on a model of customer intimacy. In their efforts to change, Intersect Investments has come across obstacles within its infrastructure that could negatively impact the company goals if not resolved immediately. Once resolved, Intersect Investments will be on the way achieving stability in an industry considered to be chaotic.
Situation Analysis
Issue and Opportunity Identification
Intersect Investments has had the opportunity to succeed through times of uncertainty. Continued success will be dependant on a complete cultural transformation. The aggressive 12 month transformation plan has been approved and it is now necessary for the current culture to adapt to the new vision. With change comes resistance. Intersect Investments is experiencing resistance from the directors of the company. The directors are avoiding the new vision and focus on what they personally feel will improve sales performance.
The management’s resistance to change is creating problems with the new vision because the directors are not implementing any of the changes in s ...