Gap Analysis: Intersect Investments
Intersect Investments a financial firm struggling to stay a leader in the financial services industry. Ever since September 11, 2001, the financial services industry has experienced instability. This unstable climate has left many financial firms including Intersect Investments struggling to keep both their clients’ trust and Wall Street’s credibility. Intersect Investments CEO, Frank Jeffers, has created a new vision for his company. His vision is to provide its customers an array of products and services using a model of customer intimacy that will build long-term relationships based on trust and value. Intersect Investments is facing several issues due to this new vision, such as work team collaboration, managing resistance to change, and ethical conflicts with stakeholders. In order for Intersect Investments to accomplish their end-state vision, they must overcome these challenges.
Situation Analysis
Issue and Opportunity Identification
Intersect Investments has experienced many external forces that have caused them to make changes within the organization. “External forces for change originate outside the organization” (Kreitner & Kinicki, 2003, p. 674). The terrorist attacks on September 11, 2001 caused the financial services industry to be in a state of constant flux. This unstable climate has left many financial firms, particularly Intersect Investments, struggling to keep both their client’s trust and Wall Street’s credibility. This issue has caused Intersect Investments to reconsider their marketing plan. They need to determine a way to develop customer intimacy. Intersect Investments has the opportunity to offer customers an array of products with expert advise.
Due to these external forces, Intersect Inv ...