The relationship between Shang-wa and Lester Electronics has been a long-standing, amicable venture that has grown closer as the two company founders have grown as well. Their competitors have also noticed the successes that the respective companies have had and standing buyout proposals are forcing the owners of Lester and Shang-wa to contemplate the individual and collective futures. Now that the merger plans have been approved by the Board of Directors of Lester Electronics, planning needs to go from a contingency phase to an implementation plan. Since the intent has been decided upon, the respective companies now need to analyze their individual financial positions and plot an anticipated combined operational plan and the corresponding costs and revenues that will be generated by their joining. In considering their options, the appointed personnel involved in the merger will need to address issues of shareholder value while considering short-term and long-term financing options.
Situation Analysis
Issue and Opportunity Identification
With Shang-wa and Lester determining to merge operations via forming a partnership, the companies will be able to combine operations for the sake of increasing revenue and profit but this option may also be necessary for the individual companies to remain competitive in what appears to be a growing market. With more players in the field jockeying for market share, it will be important for the combined company to operate on smaller profit margins while increasing global operations. If the proposed merger does not take place, each company appears to be on the verge of being acquired, cooperatively or not, by much larger players in the field thereby changing the contractual agreement between the compan ...