Gap Analysis: Global Communications
For the last three years, Global Communications has been having financial problems. With a drop of over 50% in their stock Global Communications needs to implement a new strategy in order to remain competitive in the telecommunications industry or risk losing current investors. Competition is fierce with cable companies now offering more than Plan Old Television (POT) and this is their biggest problem. Cable companies are offering service packages for television, phone, and internet service, including wireless internet. Global Communications needs to take a new strategic direction by offer a more diverse product line in order to rebound from this crisis. What Global Communications is proposing for its survival is to create a partnership with a satellite company and to outsource some call centers to India and Ireland.
This paper is going to review the situation and identify issues and opportunities, stakeholder perspectives explain the gap analysis, identify the end-state vision, and make recommendations with regard to Global Communications expansion plans.
Situation Analysis
Issue and Opportunity Identification
With the plummeting stock at Global Communications, the company knew it needed to take aggressive action in order to rescue the company from certain death.
The first issue is the lack of communication Global Communications had with all its stakeholders. The Board approved the changes for taking the company global within three years without consulting the Technologies Workers Union, which has the union representatives, Maria Antez and Andre Mustov, disgruntled with Global Communications. Maria and Andre think Global Communications did not exhaust all avenues and have insinuated that the union will take legal ac ...