Running head: GAP ANALYSIS: RIORDAN MANUFACTURING
Gap Analysis: Riordan Manufacturing
University of Phoenix
Gap Analysis: Riordan Manufacturing
Riordan Manufacturing, Inc. is an industry leader in the field of plastic injection molding. They have state-of-the-art design capabilities and create innovative plastic designs that have earned international acclaim. Riordan has a strong reputation for paying attention to detail and extreme precision and fascinating quality control. Riordan is a Fortune 1000 enterprise with revenues in the excess of $1 billion. They have three locations in the Unites States; one in California, Georgia, Michigan, and an international location in Hangzhou, China. Riordan produces plastic beverage containers in Albany, Georgia, custom plastic parts in Pontiac, Michigan, and plastic fan parts in Hangzhou, China while their research and development is based out of San Jose, California, which is considered Riordan’s corporate headquarters. Their major customers are beverage makers and bottlers, appliance manufacturers, aircraft manufacturers, automotive parts manufacturer and the Department of Defense. Riordan has recently made several strategic changes in the way it manufactures and markets its products. With these changes they are now experiencing uneven profits and declining sales. The uneven profits and declining sales have especially affected the company the last two years. Primarily customers are now being served by sales teams rather than single salespeople. The teams will include a sales person, product engineering specialist and customer service rep. This new team will improve sales and profits.
Situation Analysis
Issue and Opportunity Identification
There are multiple issues facin ...