The GAP online
1. In what ways does the GAP use different products to reach different segments?
When online and you enter GAP's website you are immediately shown a menu, this shows the different departments available each offering their different products which are available. The website then gives you the option viewing each of these different products from the departments. For example, The GAP offers a range: men's, women's, children's, maternity and night-wear, children's and baby. These all come in varying styles and colours depending on fashions and also the time of the year.
The GAP has a wide variation of products and styles; this enables them to target different segments of the market. Their wide range allows them to offer something to everyone. Their smart wear range which they have on the website varies from the smart wear which you would wear to work to the casual going out wear which you might wear to a club.
The GAP has a well-established children's range, which also targets a lot of people. They present all types of children's clothing varying from jeans to underwear. The majority of these clothes though are not targeted at the children themselves, they are focused on getting the attention of their parents, as these will be the people who will be purchasing the products.
The maternity range that GAP offers is a different type of products that not as many shops tend to offer. GAP is obviously trying to offer more fashionable wear to wear when you are pregnant. By getting the mothers into the shop when they are pregnant they are getting them into the habit of shopping in GAP. This will hopefully bode well for GAP and will encourage the mothers to keep going into the shop after the birth to purchase baby and children's clothes ...