Gateway Inc.
TLO Final Draft, April 26, 2004
M003, Team003
Catherine Flynn
Rebecca Fowler
Jason Gallus
Diego Garcia
Demetra Gartaganis
Alexander Gramajo
Table of Contents
Executive Summary ???????????????????? pg 3
Works Cited ??????????????????????? pg 28
Individual
Catherine Flynn ??????????????????.. pg 33
Rebecca Fowler ??????????????????.. pg 36
Jason Gallus ???????????????????... pg 39
Diego Garcia ???????????????????.. pg 41
Demetra Gartaganis ????????????????... pg 43
Alexander Gramajo ????????????????? pg 47
Executive Summary
Gateway is one of the main players in the PC industry. By using current IT methods appropriately, it can improve its productivity, efficiency, and business practices to better its ability to succeed against other competitors in the PC market. The following pages will guide Gateway Inc. in effective implementation of IT with respect to sales, supply chain, marketing, and customer service.
Sales are a necessary and vital aspect to all companies, and certainly Gateway Inc. is no different. As such, Gateway must try to use IT to the best of its ability in order to capitalize on potential opportunities. First and foremost, Gateway must eliminate their physical stores, which have proven to generate large overhead costs for the company without providing sufficient revenues to compensate. By refocusing sales through telephone or online channels, Gateway can escape competition with large retail giants such as Best Buy and Circuit City, and can instead provide great customer service and clear sales opportunities at practically no cost.
Gateway needs to su ...