Running Header: Case Study Assignment
Case Study Assignment
Part One:
1. Assumptions:
Kelly: Chief Engineer of Product Software
? Marketing people don’t seem to have any understanding of – just throwing away money at a problem doesn’t make it go away
? Believes that the only feature they can work with is identifying customers through retinal scanning; no other features can be produced
? The numbers that they came up with he feels are very optimistic
? That Pat shows a complete lack of knowledge of how the product actually works
? Assumes the Program is not going to work
? Assumes Pat went behind his back and talked to his programmers
? That the product can not be completed in 6 months
Pat: Director of Marketing
? Believes in order to succeed AcuScan needs to expand its technology into new markets and again become the cutting edge leader by creating a solution to an as-yet recognized customer need.
? Believes that the timeline is reachable and outsourcing is key to meet all deadlines and to launch product
? Assumes that customers will love a incomplete project
? That on of the programmers assured hat they could build the product
? Assumes that he can get it done without help from Kelly
? Assume that the finished product will be ready by August
Cliff: CEO of AcuScan
? Assumption that there was a need to produce a new product
? Hiring of Pat who has ...