Kudler Fine foods Strategy
Kudler Fine Foods is a specialty food store with locations in La Jolla, Del Mar, Encinitas, California. In 1998, Kudler Fine Foods was started by Kathy Kudler. Kathy Kudler is an entrepreneur who is passionate about gourmet cooking. “Her vision was to create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want. Kathy was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success.”(University of Phoenix, 2007). Kudler has recently added catering services in efforts to attract new customers and increase its profits. The company has also made some operational changes that will be valuable for the success of the stores. These operational strategies like creating a purchasing department, establishing contracts with local producers of organic produce and the use of marketing tools will increase productivity for Kudler. Following is identified the business opportunities created due to the changes in the use of technology, the generic strategy of Kudler Fine Foods and tactics to implement those changes.
Change in Technology
Kudler will have an opportunity to grow by implementing modern technology to reach its customers. Kudler is already using Intranet to record sales and inventory, supply chain, employee handbook, and past financials. Kudler is using internet as well, to provide general information to customers about its products, store locations, and the hours of operation. Kudl ...