Problem Solution: GeneOne
University of Phoenix
Problem Solution: GeneOne
Gene One is at the threshold of a wonderful opportunity. Through leveraging a technology discovered by the Chief Technology Officer, Teri Robertson, Gene One has developed a way of growing vegetables without the use of pesticides and has successfully marketed this concept to its customers. As a result, Gene One has grown to become a $400 million company with the potential to become much larger. The Board of Directors along with the CEO, Don Ruiz has developed a plan to introduce an Initial Public Offering (IPO) within a three-year time frame. In order to accomplish this target, the Board along with Don Ruiz outlined a set of goals and targets including both technological and financial growth. The task ahead of the management team at Gene One is to determine how to work together to both actively support this direction and to achieve the targets and in the process, develop Gene One into a company which leads in technology as well as a rewarding place to work.
Situation Analysis
Issue and Opportunity Identification
The management team at Gene One consists of five individuals who founded the organization. Each of these individuals brings a well-developed skill set that seems to work very well in their respective functions. This team, however, does not work cooperatively with each other. There is open conflict between Teri Robertson and Michelle Houghton, the Chief Financial Officer. Charles Jones, the Marketing Officer has yet to implement a marketing infrastructure that supports the marketing strategy for Gene One. As Chief Executive Officer, Don Ruiz clearly does not have a well thought out strategy for leading the organization to achieving the goals as set forth by t ...