The importance of managerial strategies and their effectiveness has long been emphasized and discussed by many theorists. Managers of different organizations have been using different approaches in order to reach set goals and objectives. Douglas McGregor, who argues that managers have contrasting views over their employees, has introduced two different assumptions about the nature of human beings. He developed two opposing theories, called Theory X and Theory Y in which he argues that managerial behavior and style on the one hand reflects the manager's attitude towards its employees as well as on the other hand influences the employee's effort in maximizing the work effect (Mullins, 2004, chapter 7). Mary Kay Ash once said "A good manager's success depends on the ability to develop and motivate others" (Mary Kay On People Management, Macdonald & Co., 1984). The case study discussed in this essay will shed a light on Ash's words and will discuss her approach in defining "manager's success" by considering different theories. In this case the company General Electric (GE) stands on the edge to a downfall due to money losses. A new strategy needs to be developed in order to save the firm. The following essay will highlight the company's attempt to make changes as well as focusing on and linking it to the theories of Douglas McGregor. The first section of the essay will present the contents of both theories and discuss the case itself with the attempt to link the evidence to the theories. In the second section the essay will include the question of scientific management and how this classical approach can be associated with and be applicable to the case. Douglas McGregor, known as one of the "grea ...