Learning Team C: Global Communications Benchmarking
Global Communication Benchmarking is prepared as the Learning Team assignment in Week 5 of MBA-500 class. Learning Team C consists of three members: Nakia Walker, Tara Carlsrud and Lies Widaningsih. Each team member prepared synopsis of two different benchmarked companies, then all six different companies were discussed on how each company overcome similar problems that faced by Global Communication.
The aim of this benchmarking is to understand and identify problems or issues faced by each company, how they approach the issues and what is the outcome of the companies, so that Global Communication can find best solution for its problems. The companies that are benchmarked are Ford Motor, DaimlerChrysler, The United States Postal Service, AT&T Corporation, Sprint PCS, and Hewlett Packard. In this research, Team C selected four different market sectors, i.e. automobile, telecommunication, computer market, and delivery services, in order to have more possible and the best outcomes for GC issues and to find whether there are similarities or different approach perform by each company or each market sector.
There are similar issues found in most companies that also faced by GC such as: cost cutting program in regaining company's profit, employee separation program that expected to reduce cost, release or divest non profit sub businesses, restructure or remodel business processes in achieving company's goal, establish mission and vision statement that inspiring and encouraging, and expanding business both in the country or globally by alliance, merging or joint operations with other companies.
Benchmarking Discussion
After reviewing all six companies that are benchmarked, there are several ...