Gap Analysis: Global Communications
Global Communication has reached a critical point; stock value has dropped fifty percent over the last three years. The communication business has changed and if Global wants to succeed they must follow. The senior management team has created ideas both to cut costs and increase profits. We will examine the implications of these ideas. There will be expansions on the domestic front and a globalization of call centers. Many details will need to be determined and corporate, stock holders, the union, employees, and customers must all be considered.
Situation Analysis
Issue and Opportunity Identification
Global Communications, like many other telecommunications companies are in a difficult period. There are more companies than ever fighting for the same market and there are more products than ever to choose from. With cable companies offering internet, cable, and phone packages, not to mention upcoming satellite options; rapid change is requiring companies to modify their current business to fit with the times. Global, being aware of these changes, recruited Katrina Heinz as CEO to initiate changes that will increase revenue and focus on aggressive globalization. Katrina is working with a senior leadership team consisting of Nancy, another new addition, along with Joel and Sy, both with the company for over twenty years. The situation is serious, in the past three years Global's stock has depreciated over fifty percent.
The team has determined the plan and it has been approved by the board, but details have
not been worked out. To increase profits they have decided to introduce new services to their customers and align themselves to offer satellite services. To cut costs they are mov ...