Gap Analysis: Global Communications
University of Phoenix
Introduction
Global Communications (GC) is a company is distress. Competing in an industry with very little distinct between competitors, GC must establish itself as something different. GC is planning to unveil a new means to take advantage of existing technology, also in order to reduce their cost of doing business, GC executives proposed a plan to outsource a number of GC's domestic jobs to India and Ireland. GC's collective bargaining unit, the Technologies Workers' Union is not receptive to the outsourcing proposal.
This gap analysis will review the GC situation, in-depth and provide insights on the concerned parties. This analysis will also establish an end state vision for GC and identify techniques GC executives can use to achieve said vision.
Situation Analysis
Issue and Opportunity Identification
Global Communications (GC) is facing a crossroads in its corporate direction. Due to the increased competition in the telecommunications arena, GC must forge a new corporate path to take advantage of changing markets. GC has seen its stock prices drop more than 50 % over the last three years.
GC's problems have been evident: too much competition for the same product and the same business. The Telecommunications Act of 1996 has allowed cable companies to establish a marketplace in the telephone and Internet marketplace. GC's efforts to take advantage of foreign markets have met with limited success. In order to re-structure, and revitalize the product line, GC is introducing a new line of satellite-based, broadband Internet and video services, remotely accessible virtually anywhere in the world.
While competing in the domestic markets with new products, ...