Global Communication Benchmarking
Introduction
The following analysis is to try and explore how the selected companies followed the Problem based learning model. Evaluate if the decision making process was used in mapping up their strategies. Assess the similarities and differences in the problems of these companies. We will review if Global Communication has similar problems or not with the researched companies and compare how they handled their problems. The companies that we will be looking at are; Ericsson-telecommunications equipment manufacturer, Delta airlines, Tata Steel Manufacturing company, Philips Energy, International Business Machines (IBM) and General Motors (GM).
Key Course Concepts identified:
Communication
“Effective communication is vital to all organizations because it coordinates employees, fulfills
employees’ needs, supports knowledge management, and improves decision making.”
(McShane & Von Glinow, 2005). In every organization, many different methods of communications are employed in order to function as an effective unit. In this analysis a few methods were identified as the key concepts in organizational communication and the dimensions of communication.
“The choice of a communication medium is assumed to be rational; users match the characteristics of a particular medium to a specific task or communication objective.” (Carlson and Zmud 1999; Lee 1994; Te’eni 2001). Global Communication has chosen the public media to announce the company’s decision in the form of public news prior to making the announcement within the company to make the employees aware of the situation. Media usage in decision making is influenced by the characteristics of the decision being m ...