Global Communications Benchmarking
Companies all over the world face the same common issues and challenges while conducting their business. The companies featured in this benchmarking synopsis are striving to remain successful and keep their positions as top leaders in today’s economy. Considering the needs of industries to compete in a global market, success and profitability is becoming more difficult for companies to achieve. Maintaining strong leadership skills, developing quality products, providing outstanding customer service, and staying current and innovative are just a few of the everyday struggles that companies face. By comparing some well-known companies who have achieved success in their fields, such as Nike, Reebok, Verizon, Nextel, Coke, Pepsi, Wal-Mart, Kmart, McDonald’s and Taco Bell, we were able to compare and contrast several different markets in the economy and found common issues that prevailed for these companies. Even though these companies have been successful, they have also faced their share of challenges.
Situation Analysis
Our group developed overviews on 10 companies that market a wide array of products and services. The companies cater to different groups in society and are worldwide and household names. Even though these companies differ in the scope of their services and the products they sell, they all face similar issues within today’s economy. They are all highly competitive and operate in industries marked by high competition. As a result, these companies have to stay on top of the latest trends and offer competitive pricing. The competition factor causes the companies to focus on advertising and reputation as well. Some of the companies ...