Running head: GLOBAL COMMUNICATIONS BENCHMARKING
Global Communications Generic Benchmarking
University of Phoenix
Overall Analysis: Global Communications
Three years ago Global Communications was flourishing, with stock prices thriving at $28 per share they were on top of the world. Now, cable companies have entered the telecommunications industry providing customers complete communication solutions. Faced with extinction in the telecommunications industry, Global Communications must re-invent themselves to stay competitive, become a leader once again in the industry, and become a global entity. In order to move forward cost-cutting measures must be taken.
Their senior management team has developed an aggressive approach to remedy their situation. This approach consists of two key elements; outsourcing the technical call centers to India and Ireland and restructuring and down-sizing their domestic workforce. Both approaches will result in the company taking extreme risks but hopefully, realizing their goal of becoming competitive and going global. The lay-offs affect not only the employees, but their union as well. The union refuses to buy into this new strategy because they were not involved in the decision-making process. Further, the last communication from them is that they will be seeking recourse through the government and all other available resources (University of Phoenix, 2008). The restructuring or down-sizing will involve employees not only relocating but also taking an average of 10 % pay cut. These pay cuts will lower employees morale and job satisfaction.
Global Communication’s leadership team is willing to take the risks involved ...