Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS
Problem Solution: Global Communications
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Problem Solution: Global Communications
Global Communications must decide on how it will expand into the international market. Global has seen a decline in its stock price as well as disgruntled union members over the outsourcing of jobs. This paper identifies the problems Global Communications is facing, establishes alternatives, and selects the most appropriate course of action. The paper will show how Global arrived at the optimal solution by applying the problem-solving model.
Situation Analysis
A situational analysis is conducted to identify a company's internal strengths and weaknesses and external opportunities and threats. "Because it concentrates on the issues that potentially have the most impact, [a] SWOT analysis is useful when a very limited amount of time is available to address a complex strategic situation" (NetMBA.com, n.d.).
Issue and Opportunity Identification
Global Communications is currently looking to expand to a global market within three years. In order to be competitive they will need to look at adding services and customer solutions. Basically, Global Communications wants to capture a share of the international telecommunications market. The opportunity is there for Global to meet this vision. In order to do so, Global will have to make changes in their ways of doing business. Prior to looking in the global market, Global Communications will have to deal with the local competition.
Instead of relying on a simple communications package for their local subscribers, Global has entered into agreements with a satellite provider and a wireless provi ...