In order to accurately assess Global Communications situation, a concise analysis of the Company's current situation must occur. Following the factual statement, I will present the challenges and opportunities that Global Communications faces. Flowing from these challenges and opportunities, I will develop what the end state goal might look like, present a potential problem statement and at least three quantifiable goals that may flow from the resolution of the problem statement. After that, I will analyze the alternative solutions and describe the optimal solution which, in my analysis is a hybrid solution involving outsourcing, a new tax basis for Global Communications, and a re-training of its current empoyees from customer service employees to sales people of the new bundled service created from the strategic alliance with the satellite provider
Situation Background (Step 1)
Global Communications (hereinafter GC) is a heavily regulated telecommunications company that provides local and long distance services to consumers and small business customers within the United States. This market is highly competitive and with cable companies entering the plain old telephone service market (POTS), and bundling that service with high speed internet and wireless access, Global Communications is losing market share. Their market share losses are evident in the declining stock price: GC,'s stock has dropped from $28.00 to $11.00 in three years. To rejuvenate the company, GC stakeholders and management developed a two prong approach: 1) realize growth through strategic alliances with satellite providers to offer a bundled service consisting of POTS, video, broadband and wireless access and 2) reduce costs by shifting many of its custom ...