Global Communications is a corporation that is in a transitional period in its life. The industry is changing and Global Communications needs to rise above the rest and become a leader as they have in the past. Many problems arise with becoming an industry leader, but with analysis and hard work Global Communications will become an industry leader not only in communications but an industry leader on how to run a major corporations.
Global Communications is facing a changing market. Three years ago Global Communication's stock traded at $28 per share. Today it trades at $11 per share. The problem is competition. Phone companies are competing for the same consumers for local, long distance and international services. Cable companies are offering package deals that include the consumers telephone, cable television, and Internet services. Global Communication will implement the following plan to insure its viability.
Situation Analysis
Issue and Opportunity Identification
Global Communications is facing a changing market. Three years ago Global Communication's stock traded at $28 per share. Today it trades at $11 per share. The problem is competition. Phone companies are competing for the same consumers for local, long distance and international services. Cable companies are offering package deals that include the consumers telephone, cable television, and Internet services. Global Communication is also facing a crisis of the bottom line. If they do not decrease the overhead and increase the profit margin they will not be in business long.
Stakeholder Perspectives/Ethical Dilemmas
The stakeholders in this scenario all have interests, rights, and values. The main stakeholders in this scenario are the senior executives at Global Communications, ...