Global Communications

Gap Analysis: Global Communications
Global Communications is a company in the telecommunications industry, like other companies within this industry, having to compete with other business and unable to increase their profits.  The local telephone and cable companies are truly making it difficult for them because they are able to satisfy all the customer’s needs, making Global Communications stock decline.  
Global Communications feels to become more competitive and a global resource, some changes are going to have to happen.  Some ways to achieve this is: to enhance products and services making them more marketable, outsourcing technical support call centers to Ireland and India, and implementing layoffs.
The Technologies Workers Union does not like the approach that Global Communications is taking regarding the outsourcing of jobs.  They plan to take necessary actions to ensure they employees can keep their jobs from leaving the United States.  The Union wanted Global Communications to come to them to negotiate, but instead Global Communications decided that their strategy was the best for the entire company.

Situation Analysis
Issue and Opportunity Identification
Global Communications has been through many downfalls in the last three years.  Because of the declining stock prices and all the competition, Global Communications has been forced to create a strategy so that they can be more competitive and increase their profits and growth.  In order to ensure that they stay competitive, they must enhance their products so that they are able to compete with the local telephone and cable companies that are causing them to fail.  One of the problems is that they may have to outsource jobs to India and Ireland to m ...
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