Before entering a dark place, most people tend use some type light emitting device
to provide direction and guidance; so they are able to see what is in front of them, so that
Do not fall. The same principal should be used when attempting to sell overseas. Before
attempting expand into a new market domestically; your success depends on research
planning and timing. This will give you the necessary light needed to find out if you have
the right offering, and pinpoint a high-potential customer base. In addition, it helps you
find the right partners to help you out your planning, then tapping consumer or business
markets overseas have the potential to benefit your business tremendously.
The cultural divide is still ever persistent, but the good news is that it's getting
smaller and smaller. It may never disappear totally because of the way most us tend to
stay within our cultural bounds. Most of us Americans believe that we are supposed to
be positive, dynamic and assertive no matter what but is the proper way to do things in
other countries? Probably not. Yet, that's the American way of doing things. Many of us
are pretty comfortable with our own customs but normally feel threaten when cross
cultural lines. Normally we feel uncomfortable or even threaten when boundaries are
crossed, but adjustments must be made for firms to be successful overseas. In most of the
world, business is about people and relationships, win-win relationships built on mutual
trust. Of course, business involves selling and buying and making money. But for the most
of the world, good business follows mutual trust, n ...