Global Staffing Strategies
Michael Jones the Director of Human Resources for Just Brew Coffee explains the company’s global staffing strategies in China. Just Brew followed closely on the back of companies like Nestle and Microsoft of transplanting their striving business in the growing china economic environment. I will discuss the types of industry. What HR challenges Just Brew will be facing. The recruitment and selection practices best suit Just Brew in China. Explanation of how Just Brew will audit the results and findings on a regular basis.
Type of Industry
Just Brew is in the Food and Beverage industry and with the success of the coffee business in the United States and market in China looks promising. The food and beverage industry is a multibillion dollar industry in the US as reported at the US Census Bureau. In China the industry has grown steadily each year. The food and beverage industry economic sales in China for the past 4 years was 2006 $279,939 million, 2005 $247616, 2004 $226435, 2003 $214580. The numbers were reported in US dollars. China is one of the largest consumers of food, tobacco and beverages in the world. China is also considered one of the world’s largest producers as well. The country of China beverage sales are recorded as Soft drinks is number one with Alcohol running a close second. The volume of sales is reported in liters 38,398 for soft drinks and 25,353 in alcohol consumption. The drinking of tea is third with the consumption in 2007 of .51 kg per head. The consumption of coffee is 2007 has been the same percentage for the past 5 years of .04 kg per head. The growing economics of the people of china and the sophistication of its ...