Globalization and Poverty
Introduction
In this essay, I am going to investigate the globalization and poverty in the world. Meanwhile, its impact on global marketing activities will also be addressed.
It is an interesting topic to study, as you will know the reason behind by the following quotes:
‘Over the past 20 years, the number of people living on less than $1 a day has fallen by 200 million, after rising steadily for 200 years’ (James Wolfenson, president of World Bank, World Bank Report, 2002)1
‘Globalization has dramatically increased inequality between and within nations.’ (Jay Mazur, US Union leader, 2000)2
So, who was telling us the truth?
Our main objective of writing this essay is to understand how globalization, poverty and global marketing strategies affect each other, so as to bring insight to global market development through studying globalization progress and poverty in nowadays.
This essay is comprised of five major parts: First, we will talk about globalization and its impact. Second, the global poverty issue will be investigated. Third, new market opportunities in poor markets will be studied. And finally, I will conclude the essay with my own opinion on future global market development and poverty issue.
Globalization
History and Definition
The term ‘globalization’ has been used by economists since the 1980s. The earliest written theoretical concepts of globalization were proposed by an American entrepreneur-turned-minister Charles Taze Russell in 1897.3
Later on, this term was further defined by several influen ...