Globalization trends branch from a variety of different management functions throughout a company. A Global company Starbucks states: The Starbucks Experience is about passion for a quality product, excellent customer service, and people. With nearly 3000 coffeehouses in 37 countries, it is clear that our passion transcends language and culture (2006). Since Starbucks began there global journey in 1996 they have dominated the global economy with great success. As expressed in Stabucks.com: Our global success would not be possible without our international partners, who share in our values and commitment to bringing the Starbucks Experience to customers worldwide. How we choose partners is critical to our success (2006):
• Shared values and corporate culture
• Strategic fit
• Seasoned operator of small-box, multi-unit retail
• Sufficient Financial and Human Resources
• Involved and committed top management
• Real Estate Knowledge and Access
• Local Business Leader
• Strong track record developing new ventures
• Experience Managing Licensed & Premium Brands and Concepts
• Leverageable Infrastructure
• Food & Beverage Experience
With the commitment of serving superior coffee and the compassion for excellent customer service the Starbucks Coffee Corporation has found great success worldwide.
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