INTRODUCTION
1. ORIGIN OF THE REPORT
This term paper is prepared for Mr. Chowdhury Rommel Ahmed Shakil, course instructor of the Undergraduate program, School of Business at North South University as a partial requirement of Sales Management course (MKT 445). This report is prepared during the Summer, 2004 semester and would be submitted in the same semester. The standard procedure for the long, formal report is followed here as per the instruction of the course instructor.
2. OBJECTIVES
1. General Objective:
The primary objective of this project is to enable to learn about Sales activities, in practice, and to use Sales knowledge to offer some evaluation of these activities.
2. Project Objective:
• To give detailed information about the Sales department;
• To focus on the two major activities of the Sales department;
• To show how these activities supports the organization overall strategy, and how it is linked to other sales activities within the organization;
• To focus on the nature of, and triggers for, any changes in the activities over time;
• To know the manager’s perception of the overall effectiveness of the activities; and
• To focus on the extent and nature of any formal evaluation of the activity’s effectiveness.
3. METHODOLOGY
1. Primary Data:
The data and the information collected from the market analysis and the Grameen Phone employees themselves.
2. Secondary Data:
Information was als ...