TABLE OF CONTENTS
Executive Summary????????????????????????????.2
Current Marketing Situation?????????????????????????3
History/Background?????????????????????????.3
Purpose/Mission??????????????????????????...4
Products Offered??????????????????????????..5
Financial Performance????????????????????????.5
Threats & Opportunity Analysis???????????????????????..6
Demographic Forces?????????????????????????6
Economic Forces??????????????????????????.8
Natural Forces???????????????????????????.8
Technological Forces????????????????????????.10
Political Forces??????????????????????????..11
Cultural Forces??????????????????????????...12
Competitive Forces?????????????????????????12
Marketing Strategy????????????????????????????.13
Target Market???????????????????????????.13
Product??????????????????????????????14
Price???????????????????????????????16
Promotion?????????????????????????????17
Place???????????????????????????????21
Recommendations and Conclusions??????????????????????23
Conclusion????????????????????????????...24
Works Cited???????????????????????????????.26
I. Executive Summary
The following material is based on research done on the General Motors Corporation and its specific new model of Hummer?the H3. This report gives a brief overview of the history of General Motors, its current mission, and its financial situation, and then narrows in on analysis of the Hummer H3. This repo ...