The Industries within the country of Amberzan have been, in the past, operating in a regulated environment. Recently the government has liberalized the economy. The National Poste, Amberzan's governmental postal service is losing share in the country's delivery service market. Other couriers are beginning to take over market share within Amberzan. The National Poste's competitors have more flexibility to respond to market changes. The global competitive landscape for postal service is changing irreversibly. Foreign competition offers a wide variety of services. The National Poste needs to act quickly in order to survive this changing competitive situation. They need to identify the problems and respond quickly with changes.
In the first part of the simulation I was given a budget of 90,000 to purchase relevant information that would help us analyze the situation and define the problem. The right information will provide a clear idea of the competitive and market situation. The optimal choices were to buy business information, as it provides data on competition, supplier power, and buyer power within the industry. In order to analyze a scenario accurately we need data that helps identify the problems and indicate possible solutions. The purchase of Industry information provides data on competition, supplier power, and buyer power within the industry. It also provides information on the constraints within which the organization has to plan, and the industry variables that will affect the organization. Industry information is a comprehensive source of information that can help shape the organization's business plans. Primary research on customer preferences provides customized information about customers and competition which makes it a valuable source of informat ...