Introduction
Nowadays, cosmetic products are easy to find and to purchase. They are used by every American people on a daily basis and enjoy universal acceptance among both genders. The market is huge and offers a wide range of opportunities for businesses. The industry is definitely very significant for the nation's economy.
The sector accounts for a large part of the United States GDP and it is expected to generate a $36 billion business in 2005. It has been one of the fastest growing and most lucrative markets over the past 50 years. Moreover, the industry contributes significantly to the United States job creation due to its diversity as well as its dynamism. As innovations constantly appear, the industry becomes more technologically sophisticated and focused, and the demand keeps rising. Therefore, the sector offers challenging opportunities for people with various educations and backgrounds to contribute to the creation of new and superior personal care products.
This analysis will begin with a description of the cosmetics market giving information about its classification codes, its structure and some specialized sources. Then, the industry background will focus on the major companies and their offer as well as their market share. It will also give an outlook of the market. Furthermore, these main players will be presented from a financial facet through a stock market and a financial performance overview. Marketing and advertising methods will be discussed to determine how customers are encouraged to purchase personal care products. Human resources will be analysed from the various perspectives of career development. Finally, the analysis will focus on the industry prospects and overall attractiveness.
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