Harley Davidson Marketing

Never before has any organization ever had such brand recognition as the shield and bar of Harley Davidson.  There are hundreds, probably thousands of biceps, ankles, backs and shoulders permanently branded with the easily identifiable logo.  These people pay money to have their bodies tattooed with this emblem, when the company should be paying them to advertise their company.  

HISTORY OF THE COMPANY AND PRODUCT
Harley Davidson Company is the largest United States motorcycle and the only custom motorcycle company in the world.  Arthur Davidson and William S. Harley were friends from early childhood.  They shared a mechanical passion and a strong desire to join other motorcycle pioneers that were popping up across the United States.  They rekindled their relationship while working at the same factory in Milwaukee.  Together they began to study mechanics focusing on motorcycle engines.  In 1903, William Harley and Walter, William and Arthur Davidson established the Harley-Davidson Motorcycle Company when they built the first three motorcycles in a shed in Milwaukee.  This first motorcycle was a 3-1/8 bore and 3-1/2 stroke, single cylinder.  1909 saw the arrival of the first Harley Davidson V-Twin powered who became the trademark of Harley Davidson and even today's Harley are all in this shape.
The first bike was designed by Bill Harley and hand made by Walter Davidson.  History contains a story that states that the first carburetor was made from a discarded tomato can.  This first bike was a single carburetor machine and served its purpose, it ran.  It was later modified and changed to actually put out three horsepower.  Through the course of the next several years, the men were able to a ...
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