Problem Solution: Harrison-Keyes Inc.
Marlyn Palmer
University of Phoenix
MBA 590
Timothy Anderson
Problem Solution: Harrison-Keyes Inc.
A leading publisher of business, scientific and technical information, Harrison-Keyes has experienced significant challenges in the last few years. Competition from low cost retailers willing to cut margins has compromised the industry and many publishing giants are struggling to maintain the profitability they once enjoyed. These challenges have precipitated Harrison-Keyes to implement an e-publishing strategy in an effort to revitalize the company. In doing so this has unearthed marked deficiencies in the organization's planning and execution of the project. The e-publishing strategy was intended to drive profitability and position the organization for future success. Given the present challenges, Harrison-Keyes' leadership team must reach a favorable outcome through a solution that addresses the prevailing challenges. This paper will outline the proposed solution to assist Harrison-Keyes in realizing the desired outcome.
Describe the Situation
Issue and Opportunity Identification
Six months ago the board of directors of Harrison-Keyes, hired a Meg McGill to lead the organization. She was charged with the daunting task of revitalizing the company with an innovative approach to publishing. Meg's vision was to transform the organization into a publishing powerhouse that is able to compete in the changing industry. Through that vision, Meg embark on an aggressive plan to transition Harrison-Keyes' onto an e-publishing platform. Under Meg's guidance the implementation of e-publishing experienced significant delays which placed the organization in a ...