Gap Analysis: Harrison-Keyes
Harrison-Keyes, Inc., in an attempt to maintain competitive in the publishing industry, embarked on an implementing a fresh approach. Harrison-Keyes upper management team made a decision to pursue a new electronic book publishing that promises to offer larger profit margins in the publishing industry. Harrison-Keyes is currently facing several challenges with this new strategy as the company replaces CEO, Meg McGill with William Guardo. Guardo greatly differs on his view of e-publishing than the former CEO. He favors traditional publishing, has little high-tech experience, and is not a big fan of e-books, (University of Phoenix, 2007). However, Guardo is open minded to e-publishing and has given his leadership team one month to address the issues or he himself will no longer allow e-publishing to continue at Harrison-Keyes.
This paper will show the issues and opportunities that faces Harrison-Keyes as well as the stakeholder perspectives and ethical dilemmas connected with this strategy. The analysis will also exam what the outlook of Harrison-Keyes might look like if it implements measures to revert these challenges from happening again. To conclude, this analysis will take a look at the space connecting the current situation at Harrison-Keyes and its future end-state vision.
Situation Analysis
Issue and Opportunity Identification
There are five issues recognized in the scenario that offer challenges for Harrison-Keyes. The first issue to be identified a clear project scope, which has caused confusion during the project. The second issue identified was the lack of a clear implementation strategy. The third issue was due to Asia Digital failing to complete the formatting porti ...