Overview
The Heineken story began more than 140 years ago in 1864 when Gerard Adriaan Heineken acquired a small brewery in the heart of Amsterdam. Since then, four generations of the Heineken family have expanded the Heineken brand and the Company throughout Europe and the rest of the world. In 2006 the average number of employees employed increased from 56,598 to 57,557. Heineken’s leading brand portfolio includes more than 170 international premium, regional, local and specialty beers.
Heineken is one of the world’s great brewers and is committed to remaining strong and independent. The brand that bears the founder’s name – Heineken – is available in almost every country on the planet and is the world’s most valuable international premium beer brand.
Heineken has a wide international presence through a global network of distributors and breweries. Heineken owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability. Their principal international brands are Heineken and Amstel, but the group brews and sells more than 170 international premium, regional, local and specialty beers and ciders, including Cruzcampo, Birra Moretti, Foster's, Maes, Murphy's, Newcastle Brown Ale, Ochota, Tiger, Sagres, Star, Strongbow and Zywiec. Heineken aims to be a leading brewer in each of the markets in which they operate and to have the world’s best brand portfolio. Their brands are well established in profitable, mature markets, while the popularity of their beer is growing daily in emerging beer markets such as Russia, China and Latin America. They are the largest brewer and distributor in Europe. Their global coverage is achieved through a combination of who ...