After the analysis, probably the first question being asked would be why Apple’s product is selling like hotcakes in US market but is losing out to other competitors such as Dell, HP, Acer, Lenovo and Toshiba in other market. Is there anything Apple can do to gain the exact market shares in other market as they have achieved in US market? And what are the reasons for Apple bad performance in other Asian regions? Throughout our analysis, we have identified few strategic issues that Apple is facing and some of it should be address to as soon as possible. Some of the strategic issues are:-
? Product Faulty
? Employees’ Poor Performance
? Records Of Low Debt
? High Priced Products
? High Cost To Finance Warranty
? Lack Of Distribution In Emerging Market
? Disclosure of valuable information
? Problem in having good relationship with third party supplier
Table 3.0: Prioritizing issues
PRIORITY 3:-
Lack Of Distribution In Emerging Market. PRIORITY 2:-
Employees’ Poor Performance. PRIORITY 1:-
Product Faulty
PRIORITY 6:-
Records Of Low Debt. PRIORITY 5:-
High Priced Products. PRIORITY 4:-
High Cost To Finance Warranty.
Low ?=====URGENCY=====? High
Designed by: Melissa Chan Shimei.
STRATEGIC ISSUE 1:- Faulty Product
Figure 3.1.1: Apple’s laptop battery explosion
(MSN news, 2006)
There are several cases of faulty product that we have found in Apple’s history of customers complaints such as defects of components and pro ...