EXECUTIVE SUMMARY
The main purpose of this research project is to provide an in-depth business and marketing analysis on Hewlett Packard (www.hp.com), a Fortune 500 company. Hewlett Packard marketing and distribution businesses compete in both regulated and competitive markets. Hewlett Packard provides both desktop and notebook computers, and computer accessories safely and reliably to their customers while acting in the interest of their communities, employees, shareholders and the environment. Although HP is not the only computer technology producing company on the market today, Hewlett Packard has a diverse, powerful team of 150,000 employees with production or market capabilities in 170 countries doing business in more than 10 different languages. HP invents, engineers and delivers technology solutions to their customers for business and social use.
This research project consists of eight major parts : Executive Summary provides a company overview; Vision, Mission, and Objectives provides the vision, mission and objectives for the company as a whole; Background and Industry provides the current business profile and history of the company; Executive Management provides an overview of senior management; Products and/or Services provides an overview of current products and/or services; SWOT Analysis provides an overview of the company's current strengths, weaknesses, opportunities, and threats; Competition provides an excellent overview of the current competition; and the References provides the reader with referenced material in support of this project.
Hewlett Packard provides technology for business and life. 1HP has a $3.5 billion annual R&D investment that fuels the invention o ...