Business in Asia Pacific – TERM PAPER
Hilton Corporation Hotel and Marriott Hotel facing the Indian Luxury Hotel Industry
TABLE OF CONTENT
INTRODUCTION 3
1 The Luxury Hotel industry in India 4
2 Hilton International 4
2.1 Hilton Hotels Corporation (HHC) on a global perspective 4
2.2 Hilton Hotel Corporation in India 6
3 comprasion of the two different strategy 15
3.1 HHC’s co-branding 16
3.2 Mariott Hotels penetration 16
Bibliography 17
INTRODUCTION
1. THE LUXURY HOTEL INDUSTRY IN INDIA
2. HILTON INTERNATIONAL
1. HILTON HOTELS CORPORATION (HHC) ON A GLOBAL PERSPECTIVE
Facts & Figures
In 1919 Conrad Hilton bought his first hotel in Cisco (Texas). The first hotel under the name Hilton was built in Dallas in 1925. In 1945 Hilton become the first hotel group of the United States and 6 years later, they opened new hotels outside of USA in San Juan, Porto Rico and bought the Waldorf Astoria in New-York.
Hilton Hotels Corporation (HHC) is now managed by the Blackstone Group, an American investment bank, which bought it for more than 26 billion $. [Corporate Financing Week. August 2007]
Nowadays, HHC is based in Beverley Hills in California and employs about 135’000 employees. Th ...