Report Summary
The purpose of this study is to analyze the premium segment of the hotel industry. We have carried out Porter's Five Forces Model analysis of the premium segment of the hotel industry and compared it with some industries like IT, Cement and Textiles which have shown growth potential in recent times. This has been carried out to give an idea of the forces relative to other industries for an investor. Next, we identified some of the dimensions of strategy for the industry and analyzed the major players in the industry based on these dimensions, to position them and apply a SWOT analysis on them. In this regard, we used primary data to focus on two hotels within the groups discussed to understand the relative importance of the strategic dimensions. Based on the positioning obtained, we have tried to understand the strategic groups operating in the industry and map them along certain key dimensions. We have concluded by analyzing the impacts of the forces on members of different strategic groups.
1. Introduction
This is an intermediate progress report (of the group project). The industry chosen for the analysis is the Hotel Industry in India. We have chosen to concentrate on Premium Segment of the Hotel Industry.
2. Scope of Project
Hotels can be classified according to the type of property (premium/budget), type of player (foreign/domestic), number of hotels (chains/single/dual).
We are focusing on the premium segment of the hotel industry. General industry analysis and profiling of players form the major part of the project. These have been carried out with the help of Porter’s Five Forces Model, SWOT analysis and Strategic Grouping. We have also gathered information on the key dimensions of strategy as perceived by ...