1. How a MNE develops and implements a strategic plan 3
1.1 The definition of MultiNational Enterprise 3
1.2 The maintain of a existing partnership 3
1.3 The entry in a new foreign market 4
2. Strategy Formulation 6
2.1 The internal environment 6
2.2 The external environment 8
3. Strategy implementation 12
4. Control and Evaluation 14
5. Cases studies 14
5.1 Mc Donald’s into the India Market 14
5.2 Nokia into the Japan Market 15
6. Process model of international marketing 16
7. REFERENCES………………………………………………………… 17
"The greatest thing in this world is not so much where we are, but in which direction we are moving."
– Oliver Wendell Holmes-
1. How a MNE develops and implements a strategic plan
The definition of MultiNational Enterprise
A MultiNational Enterprise (MNE) is a firm that has productive capacity in a number of countries different from its original country. The profit and income flows that they generate are part of the foreign capital flows moving between countries.
The maintain of a existing partnership
A partnership allows two or more companies to cooperate and coordinate with each other to reach common goals. Creating a partnership coul ...