How To Identify The Must Attractive Customer

NAME : AKPALA, EZEKIEL OGECHI

REGISTRATION NUMBER :  41496

DISCIPLINE :   M. SC (MANAGEMENT  PART- TIME)

COURSE CODE:   BUS 841

DEPARTMENT : BUSINESS ADMINSTRATION

QUESTION : REVIEW THE TEXT ON STRATEGIC MANAGEMENT.

CONCEPT AND DEFINITIONS OF MANAGEMENT:

Management has long been in existence before 19th’s and 20’s  before the western civilization as people form groups and work together towards achievement of a goal. Through expansion of groups, task of managing the group become more difficult and complex which is tantamount to the management theory and structure
WAYS OF CORE MANAGEMENT.
     i. Corporate Leadership
    ii. As an Activity.
Reference to Corporate Leadership: This is management used to as a body of people who assume a joint responsibility for formulating, Interpreting and Implementing the broad policies of the organization.
As An Activity: The word management refers to the art of directing, conducting or carrying on the affairs or operation of a business of organization. The view management as a fact of inter-related functions.
Owing to this, some Authors’ stated their opinion on the definition of management:-
   1. LUTHER GULIK:- An America scholar envisaged management to be comprising seven functions: Planning, Organizing, Staffing , Directing, Control, Innovation and Representation.

Aforementioned, art of learning is concerned with Skilful employment, Utilization and control of people, plant, materials, tools, Money and Information aim at achieving a specific purpose or goal. These goals or purpose maybe for profit or services.

Weihrich and Kootnz (1993) expounded Management as the process of ...
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