*Once you've completed this worksheet, the information from it needs to be condensed into about a 2-page summary for the written case analyses.
1. What is the company's mission? Is it a good mission statement?
2. What is the essential company background information?
3. What environmental forces are most critical?
4. Describe the key environmental threats and opportunities. Be specific.
5. What is the composition of the competitive environment?
6. What product or service does the company market? How deep is its product line?
7. What type (classification) of product does the company market?
8. Who is the target market for the product(s)?
9. Describe how the typical consumer buys the product -- and how much he or she buys.
10. Describe how the typical consumer uses the product.
11. What are the strengths and weaknesses of competing products/services? Be sure to examine obvious competing products as well as substitute products/services.
12. What is the sales history for the company's product/for the industry?
13. What is the sales forecast for the company's product/for the industry?
14. What is the current (and historical) market share for the product?
15. What is the financial health of the company? Be specific. Review key financial ratios/analyses -- and complete analyses yourself if not done in the case.
16. Describe the current positioning strategy of the product/service. Be sure to analyze success of current positioning.
17. ...