HP Consumer Products Business Organisation: Distributing Printers via the Internet
• Why HP has set up and managed a very complext distribution system so far?
• What benefits a consumer might obtain via an HP presence on the interent?
• What benefits does HP get by moving on line?
• What is the importance of retailer to HP in the past and future?
• How should it communicate its strategy to the channel partners?
Mountain Dew: Selecting New Creative
• What are the dimensions of taking a decision with respect to choice of a creative?
• What filters needs to be employed in taking a decision, especially with respect to Mountain Dew?
• What is the relationship between strategic goals of Pepsi and details of the creative?
• Evaluate the final five concepts of creative execution?
Smith & Nephew – Innovex
• Should a company such as Smith & Nephew, S.A. use a contract or outsourced sales team? What do you see as the main pros and cons?
• What does Innovex contribute? What is the cost of such contributions? Do the services provided by Innovex have a good price/quality relationship from the point of view of Smith&Nephew?
• How do you evaluate the results attained so far by Isabel in Galicia, and by Federico in Asturias?
• What are the main courses of action available to Smith&Nephew in March 2000?
• What decision criteria should be used by S&N managers?Heineken N.V.: Global Branding and Advertising
• What are Heineken's strengths and weaknesse ...