1. Introduction; Despite having a successful year in the 2004 season, the Huddersfield Giants have failed to increase their attendances by enough to continue their development into a top club in the European Super League. This is a report to identify and solve problems preventing the Huddersfield Giants from gaining consistently high attendances.
2. Findings;
2.1. Poor public awareness ? As a recent survey has shown, almost everyone in Huddersfield is aware of the Giants' existence. It is, however, clear that they simply show no interest in either Rugby League or the Giants. This is most obvious when walking through the town centre ? the quantity of Giants merchandise, either worn by commuters or in cars and shop windows is negligible. In comparison, Huddersfield Town has a large presence in the area, similar to that of the Bradford Bulls in the city of Bradford. This poor awareness results in a lack of interest in games and results, which must be rectified in order to gain free publicity; the best form of advertising is word of mouth, as a friend's recommendations are more trustworthy than that of a large company. If an individual is exposed to enough news and merchandise related to the Giants, he will begin pay attention to Giants news, similar to how it is easy to gain an affinity with a particular rock band by seeing large quantities of people wearing their t shirts ? at the Carling festival I noticed that many people had ?Kasabian' flags. I did not know of this new band, but soon remembered their songs when I heard them. Similarly, if constantly reminded of the existence of the Giants, the people of Huddersfield would begin to remember recent Giants news. This is involuntary, and subconsciously many peopl ...